This blog is written by author Sachiko who is not a native speaker of English, so it may be hard to read. It is translated from the summary of Japanese page;

“Magewappa”, cedar lunch box made in Odate

Odate Magewappa is a traditional lunch box made of Akita cedar.

I am always very surprised that I feel the rice is tastier with it.

The good one is expensive but worth more than the price.